Brewing change on International Coffee Day

Posted on 01 October 2017 by Charity Car

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A day without coffee is like... Just kidding. We have no idea.

Western society, in fact much of the world, relies on coffee to wake us up, face the day, chill out, socialise and even end the day in some cultures. And it's this drink that after two decades of incredible growth gets celebrated today on International Coffee Day! But rather than just celebrating with your favourite cup of mocha/latte/flat white/espresso or whatever other lovely version of this age-old drink is your chosen tipple, we hope you'll take a minute to really celebrate what this drink can do...

Coffee crops are hugely important in many fragile communities across the globe; providing income and helping in the fight against deforestation. Charity Car's fantastic partner Cool Earth brought to our attention this much deeper celebration we could enjoy behind International Coffee Day and of course how we can help to support a vital trade.

Make a change on International Coffee Day with Charity Car

Cool Earth has been supporting the Asháninka community, made up of several villages in Peru's Ene Valley, who once lived in the heart of Peru’s Amazon rainforest but have sadly been exposed to the deforestation frontline. As one of the world's most at-risk areas, Cool Earth has helped to link the villages and their business strength; shielding millions of acres of neighbouring rainforest from loggers. The Asháninka now grow coffee under the shade of the rainforest canopy, and their product is building a loyal following. Support via Cool Earth has meant that six new varieties of coffee were planted last year to increase their yield for 2019, and guard against future destruction.

Empowering these communities and helping them to produce more coffee means they can take care of themselves and protect the rainforest.

Pretty amazing when you look at your mug of coffee.

If you want to celebrate International Coffee Day in a way that really counts you can donate direct to Cool Earth or of course if you have an old car get in touch with Charity Car and we'll pass on the value to this fantastic cause.

Find out more about Cool Earth and how you can donate your car to them find out about Cool Earth

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